{"product_id":"dieter-rams-as-little-design-as-possible","title":"Dieter Rams: As Little Design as Possible","description":"\u003cp style=\"font-weight: bold; color: #c00;\"\u003e*This book is in English.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 1.4em;\"\u003eThe definitive Dieter Rams monograph\u003c\/h2\u003e\n\u003cp\u003e\u003ci\u003eAs Little Design as Possible\u003c\/i\u003e is the \u003cb\u003edefinitive book\u003c\/b\u003e exploring in depth the ideas and work of \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Dieter_Rams\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eDieter Rams\u003c\/a\u003e, one of the leading product designers of the 20th century.\u003c\/p\u003e\n\u003cp\u003eAs head of design at Braun \u003cb\u003efrom 1961 to 1995\u003c\/b\u003e, Rams created many \u003cb\u003eiconic everyday objects\u003c\/b\u003e. His philosophy, “\u003ci\u003eless but better\u003c\/i\u003e,” has strongly influenced contemporary design and sustainable living.\u003c\/p\u003e\n\u003cp\u003eThe book includes a foreword by \u003cb\u003eJony Ive, Apple’s former head of design\u003c\/b\u003e. Alongside key works for Braun and Vitsoe, it features Rams’s \u003cb\u003ehome and rare archive photos\u003c\/b\u003e, as well as \u003cb\u003eunpublished sketches\u003c\/b\u003e and \u003cb\u003eprototypes\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eA book we wholeheartedly recommend to anyone interested in design thinking, or drawn to the \u003cb\u003eBauhaus\u003c\/b\u003e and \u003cb\u003emid-century design\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eLearn more about the \u003ca href=\"\/en\/blogs\/magazine\/dieter-rams-10-timeless-commandments-for-good-design\"\u003e“10 principles of good design”\u003c\/a\u003e advocated by Dieter Rams.\u003c\/p\u003e\n\u003cp\u003epublished by PHAIDON\u003c\/p\u003e","brand":"Phaidon","offers":[{"title":"Default Title","offer_id":42624076644561,"sku":"BOK-103","price":15980.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/5451\/7457\/files\/BOK-103-post-1080.webp?v=1756450640","url":"https:\/\/officialbauhaus.jp\/en\/products\/dieter-rams-as-little-design-as-possible","provider":"Official Bauhaus Japan","version":"1.0","type":"link"}